There are literally a ton of different techniques available today to get traffic to your website, landing page or other online property. The trick is knowing what to use where, and how.
With our experience at Flewid we know how to tie everything together to give you the easiest ways to automate your marketing. These days, it’s smart to become familiar with marketing automation, and put in place a long term plan to handle this aspect of your business for you.
Lots of SEO firms will talk about generating new traffic from unique leads, but where most of them fall short is on turning that traffic into sales.
Here's the truth about SEO: You could have the number one spot in the search engines, but if your website can't convince people to take action, no amount of search engine optimization will generate a sale.
And obviously, the end goal of any SEO campaign isn't getting you the number one spot in Google or increasing the number of visits to your site. The end goal of any online advertising campaign is to generate online sales.
That's where conversion rate optimization and marketing automation kicks into gear and starts turning leads into customers while you sleep!
Now that you have some traffic to your web property, and have an idea of what processes you want to enable on the user, you can use any of these avenues to automate and follow up with your customers for you. All while you’re off growing your business.
These various methods that you can try include the following, and a lot more, depending on how clever you want to get with everything;
- - Growth Hacking
- - Automation Tools
- - Marketing Funnels
- - Email Marketing
- - Conversion Rate Optimization
- - User Experience (UX)
- - Social Experimentation (Referrals, Contests, Etc)
Utilizing these different methods of gaining insight into your customers and potential customers, is vital to your business and scaling it out while conserving costs wherever possible.
Using tools like Google Analytics and Google Tag Manager it’s possible to combine your information from nearly every platform into one or two, simple interfaces for you to make concise and informed marketing decisions. Gone are the days of dozens of interfaces that were aggregated in Excel files, or clunky hand built solutions that never worked quite right.
Converting visitors is both a science and an art. It's a science because it's measurable and quantifiable - we can run tests and determine which pages convert users and how many users are converting on each page. But it's also an art, because your brand messaging - the visual and written impression you give visitors - has deep roots in the human creative process.
That's why converting is something so many websites struggle with - they make the fatal error of ignoring the science or they lack the skill to bring in the artistry.
During the Renaissance period, scientists and artists worked together to change the world. And now, the SEO industry is poised to do the same. Here at Flewid, we have a defined process that combines the hard science of statistical data with the artistry of design to create high-converting websites.
Using tools like A/B split tests and multivariate tests, combined with refined sales funnels (marketing automation) techniques, we'll identify the weak spots in your website's experience and pinpoint places where users are saying, "no, thanks."
Boosting your conversion rate and automating your sales funnels may seem complicated, but don't worry - we'll handle the nitty gritty details so you can focus on managing your business. With the online marketing professionals at Flewid on your side, you'll benefit from over 45 years of combined experience in online marketing.
We can provide you with an array of services that will bring in new leads, guide them through the sales funnel, and turn them into paying clients.
Are you ready to kick your online marketing into high gear? Contact Flewid today and discover the difference a professionally designed website can make.