The Internet is a big place, and it's getting more and more crowded every day. There are currently over 1 billion websites in existence. That's 1 billion different voices all shouting in the same crowded square, each vying for their prospects' attention.
If you want to get heard above all the noise, you need to pump up the volume.
Your search traffic volume, that is.
People say that if you want to be a leader, you need to speak first. And that's as true on the Internet as it is anywhere else.
If you're not actively fine-tuning your site to rank higher in the search engines, your prospects will find your competitors first - and that means in their minds, your competitors will become the leading authority in your industry. This isn't just rhetoric; we have the data to prove it.
In 2013, online ad network Chitika Insights released the results of a high profile study on how search engine rankings affect site traffic - and for those who aren't using SEO, the findings are quite damning.
According to Chitika's study, the number one listing in Google's organic results receives 33% of all search traffic, while the number two listing gets only 18% of traffic - and the numbers drop from there.
This means that if you want your prospects to find you, having a great SEO strategy is non-negotiable. With great SEO, your site and your voice will be the first one that your prospects see - which gives your brand a competitive edge and positions you as an industry leader.
The great thing about a well-executed SEO campaign is that it has a snowball effect - the more you invest into your SEO, the higher your site will rank and the more traffic you'll receive. As you receive more traffic, your search engine ranking will continue to improve.
At a certain point, once you become known, you'll start converting visits into Likes, Tweets, +1s, Shares, and Comments as your visitors start chatting about your site on social media. This will feed back to your site and improve your SEO again, and as more people start noticing and talking about your brand, you'll become known as an authority in your niche. The right SEO campaign will play a strong supporting role in your online marketing and help you get found.
At Flewid, we understand that every website is different. Newer sites have few resources to spend on a comprehensive campaign, while established sites simply won't see much benefit from a bare-bones SEO package. That's why, rather than offer standard packages, we custom tailor an SEO solution for each of our clients.
If you're ready to get to the top of the search pile, we can help. After you reach out, we'll take an in-depth look at your website and your keywords. Within 24 hours you'll have a customized quote for your unique SEO plan. Contact us today to discover what great SEO can do for you.